- Magento: Sales data
- GA (Google Analytics): LG.com web behavior data
- EMP (Enterprise Membership Platform): A membership management platform for providing services related to LG Electronics. EMP allows users to log in with an LG account or a 3rd party account linked to an LG account to use services provided by LG Electronics or its partners. It contains member information for various systems such as LG.com, ThinQ, and Smartworld.
- Member: EMP data excluding personal information
- eCRM: Salesforce system log data
- Amazon VC: Purchase Order State, report data
- Meta: Campaign, ad set, and ad data from Ad Account and Insights Account
- CJ: CJ campaign information data
- Awin: Awin campaign information data
- Bazaarvoice: Product information data by standard product identification number
- Criteo: Data related to Criteo ad sets
- SEO Tech: Search engine optimization data
- Bing: Keyword (search term), page impression information, and click count data for a specific period on the search engine
- BrightCove: Analytics data from Brightcove's Analytics API for Video Cloud accounts, providing information on user activities on videos and video channels, and content information
- Google Search Console: Data provided by Google, offering information on keywords users search before arriving at LG.com sites, and LG.com page impressions and clicks in search results
- Sprinklr: Data provided by Sprinklr, offering information on user activities on SNS channels, content posting counts, likes, and follower information
- Edge: Data provided by Edge
- Adobe Analytics: Data on LG.com site visitors, average time spent on pages, bounce rate, WTB conversion rate, and product detail view traffic
- Concentrix: Data provided by Concentrix
- Flixmedia: Global Retail Traffic data
- Newplantopia (NPT): Net Sales & COI
- Epopcon: Epopcon dynamic pricing (daily SKU price fluctuation history)
- NPS: Net Promoter Score
- Google Ads: Google Ads advertising data
- Google Merchant Center: Google Merchant Center data
- CM360: Google campaign advertising data
- SA360: Google Search Engine data
- DV360: Google Video advertising data
- EDL (Enterprise Data Lake) : The Enterprise Data Lake (EDL) is an integrated system that links and stores all raw data generated within LG Electronics' enterprise-wide systems. It consolidates data dispersed across multiple systems into one central location, supporting efficient data utilization. By systematically providing information about the data, it enables users to easily find and access the necessary data. Its purpose is to enhance analytical work efficiency and create new value through data. The EDL can be freely accessed and utilized via the DataPortal (e-datalake.lge.com).
Data Mart Extraction Status
