What is UTM?
UTM (Urchin Tracking Module) is a parameter-type tracking code used to track the inflow of external channels. When setting an advertisement, the source (insert the name of the media executing marketing) and medium (media) are used to track the inflow of external channels. ), and in Campaign, insert the campaign start date, execution team, partner company name, name of the execution campaign, etc.
The use of UTM is recommended for accurate advertising campaign measurement and channel grouping (classification based on paid/organic inflow and advertising nature).
Example: (area after question mark)
https://www.lg.com?utm_source=gdn&utm_medium=display&utm_campaign=GB_HE_TV_KR_23_Q2_CNS_winter-promotion_lg.com_&utm_content=20221101_ba_25-35-men_considerationutm_term={keyword}