Also known as a hero header or hero image, is a large, prominent banner or image displayed at the top of a webpage, often spanning the full width. It serves as the visual introduction to the website, showcasing key content or branding and aiming to grab the user's attention immediately.
Its purpose, most prominently is to set the first impression of the website, shed emphasis on specific content such as promotion, set brand identity, incorporate call to action and provide improved user experience.
They are often positioned at the top of the page, right below the navigation bar.
Relevant events can be observed with the aid of Help Center. This is done through the GA4 dimensions, connected with SST. Customarily, the following combination enables tracking the click count aggregates for the said banner.
- Event name:
banner_link_click - click_location_component:
ST0001(Ref: LG Content Creation Guideline) - page_purpose:
home(orPage locationorPage path + query string)
Oftentimes, this count is a useful factor to analyze the rate of turnover into events of [Add To Cart], [Begin Checkout] and ultimately, [Purchase].