A/B Testing Tool: Adobe Target (AT)
How to Connect A/B Test Results to GA
The method to connect A/B test results to Google Analytics (GA) is to set up custom events for data collection in GA. This task can be accomplished by referring to the GA custom event guide while creating content on the frontend. You need to code the items to be collected by GA in the frontend source. For tagging guidelines, please contact the GA tagging team.
Notes
When preparing for the test, please share the schedule and details with the HQ Global Data Insights Team, Onsite Marketing Team, and Platform Team. There may be ongoing experiments conducted by the Onsite Marketing Team, which operates Adobe Target (AT), and the Platform UI/UX Team should also be aware of this. A/B tests can create anomalies in the data and may impact the platform.