Traffic Dashboard Funnel Data provides a step-by-step analysis of the entire process, from a user's (customer's) initial entry onto the LG.COM website to their final purchase. This metric allows for the identification of how user counts change and convert at each stage of the journey.
Funnel Stage User Count: These metrics represent the number of users who reached each stage.
LG.COM VISIT
Description: The total number of users who visited LG.COM, representing all traffic entering the website.
Condition: -
BU VISIT
Description: The number of users who visited a specific Business Unit (BU) page. This indicates that users showed interest in a particular product category and navigated to its page.
Condition: BU IN ('HS', 'MS', 'ES')
PLP
Description: The number of users who visited a PLP page. This includes users who explored specific category pages or promotional product pages.
Condition: PAGE_PURPOSE IN ('plp' , 'category') OR CONTENT_GROUP2 IN ('promotion')
PDPPBP
Description: The number of users who visited either a PDP or PBP page. This signifies users' intent to explore in-depth information about specific products.
Condition: EVENT_NAME = 'view_item' AND PAGE_PURPOSE IN ('pdp', 'pbp')
PDP
Description: The number of users who visited a PDP page. This represents users checking detailed information for a specific, single product.
Condition: EVENT_NAME = 'view_item' AND PAGE_PURPOSE IN ('pdp')
PBP
Description: The number of users who visited a PBP page. This page is typically landed on after clicking a 'Buy now' button from a PDP, indicating immediate purchase intent.
Condition: EVENT_NAME = 'view_item' AND PAGE_PURPOSE IN ('pbp')
ATC(Include Direct to Checkout)
Description: The number of users who clicked the Add to Cart button. This also includes cases where an ATC event is internally triggered when users proceed directly to the Checkout page via a 'Direct to Checkout' function.
Condition: EVENT_NAME IN ('product_add_to_cart_click','add_to_cart')
ATC
Description: The number of users who visited the shopping cart page. This metric specifically measures users who opened the cart page, excluding those who bypassed it via 'Direct to Checkout,' to differentiate from the consolidated ATC count.
Condition: REGEXP_CONTAINS(PAGE_LOCATION, r'(cart)') AND
(EVENT_NAME IN ('view_cart') OR REGEXP_CONTAINS(PAGE_PURPOSE, r'(?i:cart)') OR REGEXP_CONTAINS(PAGE_DEPTH, r'(?i:your basket)'))
Direct to Checkout
Description: The number of users who clicked the Checkout button from a PBP page to proceed directly to payment. This count includes users whose previous page was PBP and who satisfied the Checkout conditions.
Condition: (EVENT_NAME IN ('product_checkout_click', 'product_add_to_package', 'product_move_to_checkout') AND PAGE_PURPOSE = 'pbp') OR (LAST_PAGE_TYPE='PBP') AND IS_CHKOUT = 'Y')
CHECKOUT
Description: The number of users who clicked the CHECKOUT button or visited the CHECKOUT page. This metric is only aggregated if a model code exists in the Direct C/O or CHECKOUT stage.
Condition: (EVENT_NAME = 'begin_checkout' OR REGEXP_CONTAINS(PAGE_LOCATION),r'(checkout)')) AND GA_MODEL_CODE IS NOT NULL
CHECKOUT1
Description: The number of users who reached the payment initiation screen.
Condition: EVENT_NAME = 'begin_checkout'
CHECKOUT2
Description: The number of users who completed entering their shipping information.
Condition: EVENT_NAME = 'add_shipping_info'
CHECKOUT3
Description: The number of users who completed entering their payment information.
Condition: EVENT_NAME = 'add_payment_info'
Transactions
Description: The number of users who reached the purchase completion page, indicating users who successfully completed a product purchase.
Condition: EVENT_NAME = 'purchase'