Traffic Differences between Google Ads and GA4
The difference in data between Google Ads and GA4 is caused by the difference in the aggregation method itself, and the main differences are as follows:
- Difference in tracking method: Google Ads uses click-based tracking, while GA4 uses event-based tracking.
- Time zone setting: Data differences may occur if the time zone settings of the two platforms are different.
- Filters and settings: Filters or settings applied in GA4 may be different from those in Google Ads.
- Cookie blocking: Cookie blocking may occur depending on the user's browser settings.
Since Google Ads is managed directly by each Subsidiary, please contact each Subsidiary separately for the Ads setting values.