In GA4, the View level has been removed and replaced with the concept of Sub-properties.
GA4 has Main pages and Sub-property pages for each country. The traffic collection methods differ between these pages.
- Main Property: Collects data only with cookie consent
- Sub-Property: Collects all traffic
The primary difference between Main Property and Sub-Property is the collection of cookie consent. In GDPR countries, where cookie consent rates are low, there is a significant difference in traffic between the Main page and the Sub page.
We recommend using the dashboard and Main Property and Sub-Property appropriately according to your business needs.