OSM Key Indicator Dashboard (May 2024 Launch) Detail: OSM Dashboard Menu
- Key Indicator Overview : Key Indicator based on Actual Data, a performance management panel that quickly identifies the latest eight weeks of trends at the brand level within each category of distribution.
- Key Indicator Visibility : Provision of top exposure SOVs of companies and competitors within a single distribution centered on Search Rank, aggregation of weekly topexposed products, and fluctuation trends.
- Key Indicator Conversion : Tracking key information such as reviews, ratings, and inventory within PDP to provide trends in our product operations over the past 8 weeks.
- Price Trends : Tracking price fluctuations within PDP on OSM to offer a Price Landscape for our products and those of competitors, by product groups category
OSM Monitoring Factor
- SKU List(Master Data) : Info of all the launched products
- Image : Number of images for each products (SKU) in the gallery section of PDP (Product detail Page)
- Video : Number of the total videos for each products (SKU) in PDP (Product Detail Page)
- Product : List Number of products within the top 20 list when browsing GNB
- Banner : Number of banners in Main/Category Pages
- Search Result : Number of products within the top 20 list when searching with selected generic keywords
- Top Rank : Average rank of the highest position within the top 20 list in Search Result & Category pages
- Avg. Rank : Average rank within the top 20 list in Search Result & Category pages
- Reviews : Number of Reviews on each Product (SKU)
- Rating : Rating score from 0 to 5 where 5 is best
- Availability : Whether the product in portfolio is available to purchase, or out of stock
- Price & Sales : Price changes and promotion price(e.g. discount), sell-out, sales quantity
OSM Weighted Value
Total score is the weighted sum score of each data item’s score. (There are exceptions by retailers)
How to Competitive Score
Competitive score doesn’t exceed 200
- Banner : (LG / Competitor ) * 100
- Search Result : (LG / Competitor ) * 100
- The data result is the average of all keyword's data
- Product List : (LG / Competitor ) * 100
Use the average of result in high and sub categories pages - Top Rank : (Competitor / LG) * 100
If LG's product is not in the top 20, Top rank will be automatically counted as the lowest, '20' points
The lower the ranking, the better the meaning, so it is calculated as Competitor/LG - Avg Rank : (Competitor / LG) * 100
Use the average of result in Prouct List Rank and Search Rank
The lower the ranking, the better the meaning, so it is calculated as Competitor/LG - Image : (LG / Competitor ) * 100
- Video : (LG / Competitor ) * 100
- Review Count : (LG / Competitor ) * 100
- Review Rating : (LG / Competitor ) * 100
Ratings data are given on a 5 point scale