GFK Collection Guide

Data Coverage

• Audio: Brazil, Chile, Colombia, France, Germany, Italy, Peru, Spain
• Wireless Headset: US/DE
• REF/WM: UK, UAE, Iraq, Peru, Chile, Egypt, India, Italy, Spain, Brazil, France, Greece, Israel, Mexico, Norway, Panama, Poland, Russia, Sweden, Taiwan, Algeria, Austria, Czech Denmark, Ecuador, Finland, Germany, Hungary, Morocco, Turkiye, Ukraine, Vietnam, Colombia, Honduras, Malaysia, Portugal, Slovakia, Thailand, Guatemala, Hong Kong, ,Singapore, Costa Rica, Kazakhstan, Netherlands, Saudi Arabia, South Africa
• TV: Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, Costa, Rica, Croatia, Czech, Denmark, Ecuador, Egypt, Finland, France, Germany, Greece, Guatemala, Honduras, Hong, Kong, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Japan, Kazakhstan, Malaysia, Mexico, Morocco, Netherlands, New, Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Russia, Saudi, Arabia, Serbia, Singapore, Slovakia, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkiye, UAE, UK, USA, Vietnam
• Monitor: Netherlands, Brazil, France, Germany, Hungary, Italy, Poland, Portugal, Spain, Sweden, UK

To learn about the data coverage by product and by date please check the Data Info tab.

Data Filtering

For H&A Products, data is not including “built in” products (except Mexico)

Audio/Wireless Headset: Apple and Beats Brand are excluded (BU request)

Price Range Logic

Product	Grade	Price
Sound Bar	High	$500+
	Mid	$200+
	Low	~$200
Wireless Speaker	High	$300+
	Mid	$100+
	Low	~$100
Wireless Headset	High	$300+
	Mid	$100+
	Low	~$100
TV	High	1000$+
	Mid	750$ ~999$
	Low	~750$
H&A	High	1000$+
	Mid	750$ ~999$
	Low	~750$
Monitor	High	600$~
	Mid	200$~599$
	Low	~199$

Metrics

• ASP: Metrics calculated by dividing totals sales/total unites
• Sales USD: Sales in USD
• Sales Units: Sales in term of number of units sold